Billie Eilish tour funded 7.7M vegan meals

Billie Eilish’s “Hit Me Hard and Soft” tour helped fund 7.7 million plant-based meal equivalents for people in need, according to a REVERB impact report published this week. The environmental nonprofit said the meals were delivered through Eilish’s partnership with Support+Feed, the nonprofit founded by her mother, Maggie Baird. The report also said the tour rescued 5 million pounds of food from landfill and raised $13.3 million for climate action and community organizations. The figures surfaced as Eilish drew renewed attention to her vegan advocacy and marked the two-year anniversary of her album “Hit Me Hard and Soft” on May 20. ### Where did the 7.7 million meals figure come from? REVERB published the number in its “Hit Me Hard and Soft: The Tour” impact report, which lists “7.7 million plant-based meal equivalents delivered” as one of the tour’s headline outcomes. The group said the total came “via Billie’s partnership with Support+Feed.” Good Good Good, which highlighted the report on May 20, described the figure as vegan meals for homeless people. (reverb.org) REVERB’s report uses broader wording — “people in need” — and ties the work to Support+Feed and community food drives connected to the tour. ### What is Support+Feed’s role in the tour effort? Support+Feed is the nonprofit through which the meal program was run. (reverb.org) REVERB said the tour’s partnership with Support+Feed accounted for the 7.7 million meal equivalents and the rescue of 5 million pounds of food from landfill. The same report said the tour staged 27 community food drives with Support+Feed, providing meals for more than 4,000 individuals. (reverb.org) REVERB also said 36,036 fans took a Support+Feed pledge to eat one plant-based meal a day for 30 days. ### How does this connect to Eilish’s public comments on veganism? Good Good Good tied the tour data to backlash over Eilish’s recent comments about eating meat. (reverb.org) The outlet said Eilish told Elle in a video posted April 28 that “eating meat is inherently wrong,” then defended her position in an Instagram story after criticism online. Good Good Good also said Eilish has been vegan since age 12 and has previously linked that choice to animal welfare and environmental concerns. (reverb.org) In the same article, the outlet said veganism is reflected in tour operations, merchandise choices and the Support+Feed partnership. ### What else did REVERB say the tour produced? REVERB said the tour raised $13.3 million for climate action and community organizations through its Global Changemaker Ticket Program, a $1-per-ticket eco-fund and the nonprofit’s #RockNRefill program with Nalgene. (goodgoodgood.co) The report also said fans took 215,117 actions at shows tied to environmental and social causes. The nonprofit said the tour avoided 135,260 single-use bottles through refill stations, reusable bottle offerings and backstage plastic-reduction efforts. More than 160 nonprofit organizations joined the tour’s Eco-Action Village program, REVERB said. ### What happened this week besides the report? Eilish marked the two-year anniversary of “Hit Me Hard and Soft” on May 20 with an Instagram montage, according to Kiss 95.1. (reverb.org) The station said the video included concert footage, music-video clips, behind-the-scenes material and scenes from her world tour. The next public reference point is REVERB’s tour impact page, which continues to list the headline figures from the “Hit Me Hard and Soft” run, including Support+Feed, community food drives and the 7.7 million meal total. (reverb.org) (kiss951.com)