Phemex Crypto Exchange Launches 'AI-Native' Initiative
Cryptocurrency exchange Phemex announced the launch of its 'AI-Native revolution,' a company-wide transformation to integrate artificial intelligence into its core business model. The initiative aims to leverage AI to enhance user experience and operational efficiency on its trading platform.
- Phemex was founded in 2019 by former Morgan Stanley executives, led by CEO Jack Tao. - The exchange has grown to serve over 10 million traders globally since its launch. - The "AI-Native" plan involves a complete company restructuring to embed artificial intelligence into core operations, product development, and strategic planning, rather than treating it as a standalone feature. - Phemex is redesigning internal workflows and retraining teams to collaborate with intelligent systems, shifting human focus to higher-level innovation. - The use of AI in crypto exchanges is an industry-wide trend aimed at improving trading strategies, enhancing security by detecting fraudulent activities, and personalizing user experiences. - In January 2026, the company promoted the use of automated trading by launching a "Trading Bot Carnival" for its users. - The platform was built with a trading engine capable of handling 300,000 transactions per second with a response time under 1 millisecond. - To ensure asset transparency, the exchange provides a 100% Proof-of-Reserves system using Merkle Tree verification.
