Tommy Hilfiger Autumn 2026 campaign

Tommy Hilfiger said on September 1 that it launched its Fall 2026 “Only in New York” campaign, a New York-shot marketing push built around Travis Kelce and staged at the Plaza Hotel, a property the company said is tied to the designer’s personal history. The brand, which is part of PVH Corp., said Kelce appears as a “guest in residence” in Tommy Hilfiger’s New York, joined by Gigi Hadid, JISOO, Peggy Gou, Frances Tiafoe, Carmelo Anthony, and Tommy and Dee Hilfiger. The campaign is now running across the brand’s retail, social and e-commerce channels, according to the company. Tommy Hilfiger’s U.S. site is already carrying “Fall 2026 Only in New York” campaign shopping pages. ### Why is The Plaza Hotel at the center of this campaign? The Plaza Hotel is the campaign’s main setting because Tommy Hilfiger said it was his former home and “one of the city’s most storied addresses.” In the company’s release, the brand framed the location as part of the narrative for Kelce’s arrival into “Tommy’s New York.” (pvh.com) Yahoo’s pickup of the release described Kelce as stepping into Tommy Hilfiger’s New York “as guest in residence at The Plaza Hotel.” Other campaign coverage published on September 1 and September 2 also identified The Plaza as the shoot location and the central backdrop for the cast ensemble. ### Why is Travis Kelce the lead face here? (pvh.com) Travis Kelce is the lead figure because Tommy Hilfiger named him a global brand ambassador and creative collaborator on March 30. The company said at the time that Kelce would appear in campaigns, collaborations and events spanning fashion, art, music, entertainment and sport. (finance.yahoo.com) September 1 marked Kelce’s first major seasonal rollout in that role. Tommy Hilfiger’s release said Kelce “takes center stage” in the Fall 2026 campaign, and the brand’s regional and U.S. storefront pages now place him at the front of the “Only in New York” edit. ### Who else appears, and what does that tell readers about the cast? (businesswire.com) Gigi Hadid, JISOO, Peggy Gou, Frances Tiafoe and Carmelo Anthony appear alongside Kelce in the campaign, according to Tommy Hilfiger’s release. Tommy and Dee Hilfiger also appear in the imagery. The mix of a model, a K-pop star, a DJ, a tennis player and a former NBA player matches the company’s earlier description of Kelce’s ambassador role across “F.A.M.E.S” — fashion, art, music, entertainment and sport. (pvh.com) That framing comes from Tommy Hilfiger’s March announcement, not outside interpretation. ### What clothes and message is the brand pushing? Tommy Hilfiger said the campaign showcases new takes on “Prep Made Current,” the company’s label for updated American prep. Brand-owned shopping pages and campaign coverage point to rugby polos, cable-knit sweaters, varsity jackets, quarter-zip sweaters, tailored coats and other layered fall pieces as the visual core of the rollout. (businesswire.com) The company’s U.S. site describes the campaign with the line, “Everything is possible in New York — where icons come together and the rules are rewritten.” The merchandise tied to the campaign is already available to shop on Tommy Hilfiger’s site, with some items listed for immediate purchase and others for pre-order, according to ABC News’ shopping report. ### Where does this rollout go next? (pvh.com) Tommy Hilfiger said the Fall 2026 campaign is part of its broader seasonal push across retail, social and e-commerce. The company’s campaign page and collection pages are already live in the United States and in regional markets, including Europe-facing storefronts carrying the same “Only in New York” branding. September 10 is the next major date on New York fashion’s calendar, when Spring/Summer 2027 New York Fashion Week is scheduled to begin, but Tommy Hilfiger’s current consumer-facing step is simpler: the Fall 2026 collection and campaign edit are already live on its own channels with Kelce, JISOO and Hadid at the center. (usa.tommy.com)