Standardise discovery: three required questions
- A retail morning brief urged managers to standardise discovery: require associates to ask a use‑case question, a replacement/upgrade question, and a budget/value question before recommending in every consultative interaction. - The brief gave exact phrasing examples for departments—home theatre opener: 'What are you hoping works better in your setup?' and appliance opener: 'Replacing something broken or upgrading?' to lower resistance. - The memo framed this as a repeatable coaching standard to shrink variance across associates and protect conversion amid weak consumer mood. (meyka.com)