Spotify Names Hip-Hop's Next Leaders

- The "Hip-Hop's Next Leaders" list is part of a new RapCaviar campaign by Spotify, which includes billboard advertisements in the hometowns of the featured artists. Fans have the opportunity to vote in the Spotify app for the artist they believe will lead the next generation of hip-hop. - Several of the nominated artists have recently achieved major career milestones, including Doechii, who became the third woman to win a Grammy for Best Rap Album for her project "Alligator Bites Never Heal." - The list features artists who have crossed over into the mainstream, such as Sexyy Red, whose collaboration with Drake on "Rich Baby Daddy" and her own single "SkeeYee" both charted on the Billboard Hot 100. - International artists are also recognized, with UK rapper Central Cee included. He set a record for the most-streamed UK rap song on Spotify with his track "Doja" and achieved his first UK number-one single with "Sprinter" featuring Dave. - Many of the artists have demonstrated significant commercial success. For instance, Rod Wave has had three consecutive albums debut at number one on the Billboard 200 chart. - The list also includes artists who have received critical acclaim and industry recognition early in their careers. Baby Keem, for example, won a Grammy for Best Rap Performance for his collaboration "Family Ties" with his cousin, Kendrick Lamar. - GloRilla, another artist on the list, gained viral momentum with her song "F.N.F. (Let's Go)," which led to a record deal with Yo Gotti's CMG label and a Grammy nomination for Best Rap Performance. - The nominated artists represent a range of subgenres within hip-hop, from the melodic style of Lil Tecca, who first gained viral fame with his hit "Ransom," to the Texas-infused sound of BigXthaPlug.