Agencies plan AI ramp-up, implementation lags
Two-thirds of independent agencies plan to increase AI use this year, but only 8% have achieved significant implementation to date.
The biggest hurdle for agencies appears to be a lack of understanding of available AI tools and how to integrate them. Many are also struggling with data quality issues that hinder effective AI deployment. This implementation gap presents an opportunity for tech providers to offer tailored AI solutions and consulting services. Insurtechs that can demonstrate clear ROI and ease of integration will likely see the most traction. Some agencies are focusing on AI for mundane tasks like data entry and claims processing. Others are exploring AI-powered customer service chatbots and personalized policy recommendations. The increased interest in AI also comes as agencies face pressure to improve efficiency and meet rising customer expectations for digital experiences. This trend may accelerate consolidation as smaller agencies struggle to keep pace.
