Apple doubles down on business and analytics
Apple announced a new 'Apple Business' platform for enterprises and SMBs (launching April 14) while also overhauling App Store Connect with 100+ new developer metrics — signaling rising demand for measurable, product-driven branded content. Production partners that can show ROI and craft enterprise case-story content are likely to be prioritized. ( )
Apple Business will be offered as a free, consolidated service in more than 200 countries and regions, folding prior business tools into a single suite. (macrumors.com) The platform bundles built‑in mobile device management (MDM), new “Blueprints” for zero‑touch device deployment, an Admin API for large‑scale device and user management, and integrated email/calendar with custom domain support. (apple.com) Apple is adding a local advertising capability to Maps for businesses in the U.S. and Canada this summer and is consolidating how brands and locations appear across Apple services under the Apple Business umbrella. (9to5mac.com) App Store Connect’s analytics refresh exposes detailed monetization and subscription data, introduces cohort analysis and peer benchmarking, and surfaces new metrics aimed at measuring in‑app purchase and offer performance. (developer.apple.com) Apple’s App Store Connect metrics are positioned as first‑party measurements that contrast with third‑party estimates from firms like data.ai and Sensor Tower, and Apple has emphasized that these metrics come from its own App Store data. (techcrunch.com) Apple published a new App Store Analytics guide and peer‑group benchmarks that report metrics such as conversion rate, day‑1/day‑7/day‑28 retention, crash rate, and average proceeds per paying user to help teams build data‑driven strategies. (developer.apple.com)
