DoorDash Highlights Lunar New Year Dining
Delivery service DoorDash is featuring a curated selection of restaurants offering traditional Lunar New Year dishes for at-home celebrations. The promotion spotlights local eateries with menu items such as dumplings and noodles available for order. The initiative aims to provide a convenient option for customers looking to celebrate the holiday with traditional meals.
- The promotion showcases a wide array of cuisines, including Chinese, Korean, Thai, Vietnamese, Filipino, and Taiwanese, reflecting the diversity of Lunar New Year celebrations. - DoorDash data from the previous year indicates a significant increase in demand for traditional Lunar New Year foods, with orders for potstickers growing by over 500% and noodle dishes by 250%. - The curation of featured restaurants is data-driven, highlighting small and medium-sized businesses with high customer ratings and a minimum of 1,000 reviews on the platform. - In a past Lunar New Year promotion, DoorDash Canada partnered with Chef Craig Wong of the Chinese-Jamaican fusion restaurant Patois to create an exclusive "Long Life Noodle" dish. - This initiative is part of DoorDash's broader and long-standing efforts to support AAPI-owned businesses, which includes programs like the Main Street Strong Accelerator that provides grants and educational resources. - The selection of dishes like dumplings and noodles is intentional, as they symbolize wealth and longevity, respectively, in Lunar New Year traditions. - The company's support for immigrant and refugee-owned restaurants was formalized in 2019 with the launch of the "Kitchens Without Borders" initiative, which provides marketing support and fee waivers to participating businesses. - Participating restaurants in similar DoorDash promotions, such as "Happy Hour," have seen an average sales increase of 33%, indicating the potential for significant business growth during the Lunar New Year celebration.
