Close debuts 'Chloe'—an AI agent that answers inbound sales calls and handles objections
- Close has opened beta access to Chloe, a built-in AI voice agent inside Close CRM that makes and receives sales calls, qualifies leads, books meetings, and writes call records back automatically. - Close says Chloe is voice-only at launch, limited to English and U.S. phone numbers, and available on its Growth and Scale plans with free use during the open beta. - The launch extends Close’s push to bundle calling, automation, and AI inside its CRM instead of relying on separate sales tools. (close.com)
Close has launched Chloe, an AI voice agent inside its customer relationship management software that makes and receives sales calls, qualifies leads, and books meetings. (close.com) Close says Chloe is built directly into Close CRM rather than connected through a third-party integration, giving it access to lead records, contact history, and company-specific instructions set by admins. (help.close.com 1) (help.close.com 2) The company’s product pages and help docs say Chloe can answer inbound calls, place outbound calls, run discovery conversations, handle qualification, and automatically log transcripts, summaries, outcomes, and next steps to the lead record. (help.close.com) (close.com) Close is positioning Chloe around speed-to-lead and after-hours coverage, with setup options for booking meetings, sending scheduling links, alerting a teammate, transferring a call, or creating a follow-up task. (close.com) (help.close.com 1) (help.close.com 2) At launch, Chloe is in open beta, supports English only, and can call only U.S. phone numbers, according to Close’s documentation. Close also says the product is available on its Growth and Scale plans and is free for eligible accounts during the beta period. (help.close.com 1) (help.close.com 2) Close’s setup flow has admins talk to Chloe directly to configure the agent, then run a test call before sending it to real leads. The company says each Chloe agent can be customized with instructions, skills, knowledge, settings, and test variables. (help.close.com) The product also ties into Close playbooks, which define the outcomes Chloe can assign, the structure of post-call summaries, and the custom fields it should capture from a conversation. Those outcomes can then feed reporting and downstream automations inside Close. (help.close.com) Close says Chloe is not meant to replace sales reps and is limited to voice at launch; email and text actions still run through linked skills or other workflows. The company’s pitch is that Chloe handles first touch, qualification, and repeatable phone work while human reps take over for closing. (help.close.com) (help.close.com) The release gives Close a new way to argue that a sales CRM should not just store pipeline data but act on it. In Close’s version of that pitch, the software now calls the lead first. (close.com) (close.com)
