Miracle Pay Rolls Out Crypto Point-of-Sale Service
The company Miracle Pay has begun the global rollout of its service enabling merchants to accept cryptocurrency payments. The system is designed to integrate with existing point-of-sale infrastructure and payment workflows. The launch aims to simplify the process for businesses to accept digital assets from customers.
Miracle Pay is a component of the broader "Miracle ecosystem" developed by its strategic parent company, MetaTerra Holdings. This ecosystem includes a suite of products such as the Miracle Chain, Miracle Wallet, a DEX, and a Launchpad, all designed to bridge traditional finance with the digital economy. The company's CEO, Ünsal Koç, previously held roles in retail marketing and CRM at Deloitte, Garanti Bank, and the Netherlands-based bunq before leading Miracle Cash & More's operations in Holland. His background includes a Master's degree in Digital Marketing from the University of Amsterdam. Miracle Pay's strategy for scaling involves leveraging established POS providers like Ingenico and PAX Technology. This approach allows for integration into a network of potentially 40 million existing merchant devices across Europe, enabling businesses to accept crypto without needing to become experts in the field. The platform's revenue model is built on transaction and conversion fees paid by merchants. Miracle Pay also offers premium services, such as advanced analytics and fraud detection tools, to generate additional revenue streams. This model is part of a larger strategy to create a self-sustaining economic loop within the Miracle Chain ecosystem. The broader market for cryptocurrency payment solutions was valued at $285.80 billion in 2024 and is projected to grow at a compound annual growth rate of 31.0% through 2034. This growth is largely driven by the increasing demand for more efficient cross-border payments. Miracle Pay is entering a competitive landscape that includes established players like BitPay, which was founded in 2011, as well as others like GoCrypto and CoinGate. The market is seeing increasing partnerships, such as Crypto.com's recent collaboration with Ingenico to enable crypto payments for its merchants. Prior to the global rollout, MetaTerra Holdings announced that Miracle Pay was in formal discussions to be integrated as a payment system at Romania's new international airport project near Bucharest. This move is part of a broader campaign to showcase the real-world utility of crypto payments in high-traffic retail environments like airports, live music venues, and major sporting events.
