Anthropic prices Claude Design as a separate product, meters design usage

Anthropic launched Claude Design on April 17 as a separate product with its own billing and usage limits, instead of folding it into standard Claude chat. (anthropic.com) (support.claude.com) Claude Design is an Anthropic Labs tool for making visual work by chatting with Claude, including prototypes, presentations, one-pagers, and other layouts. Anthropic said it is powered by Claude Opus 4.7. (anthropic.com) (support.claude.com) The company said Design usage is tracked independently, with its own allowances and weekly limits that sit alongside chat and Claude Code rather than inside them. (support.claude.com) Anthropic made Claude Design available in research preview to Claude Pro, Max, Team, and Enterprise subscribers, with rollout beginning April 17. (anthropic.com) (support.claude.com) That pricing structure gives teams a separate line item for design work inside Claude, instead of treating visual output as part of a single pooled assistant quota. (support.claude.com) The move fits a broader Anthropic pattern. Its help center now describes separate metering for products including Claude Code, Claude Cowork, third-party products, and extra usage beyond subscription limits. (support.claude.com 1) (support.claude.com 2) Anthropic has also been sharpening the boundaries between seat access and consumption billing. Its Enterprise documentation says seat fees cover access to Claude apps and some tools, while usage is billed separately at standard rates. (support.claude.com) For customers, the practical change is simple: using Claude to make slides or mockups now counts in a dedicated bucket, with dedicated limits, even if they already pay for Claude chat. (support.claude.com)