Tractor Beverage Noted for Industry Awards
Tractor Beverage Company's Haymaker drink has been named a finalist for two 2026 NEXTY Awards ahead of its debut at Natural Products Expo West. The company highlighted the dual-category recognition as it expands its certified organic, non-GMO beverages from foodservice into the retail market.
The NEXTY Awards are considered the most important awards in the natural products industry, recognizing innovative and trustworthy products. Being named a finalist provides significant visibility and signals to retailers that a brand is worth watching. Tractor Beverage was founded by a farmer with the mission to create the first and only Certified Organic, non-GMO beverage solution exclusively for the foodservice industry. The employee-owned company is dedicated to expanding organic farm practices and has established the Farmhand Foundation to help farmers transition to regenerative methods. Before this retail launch, Tractor beverages have been available in over 10,000 locations, including restaurants like Chipotle, university campuses, and entertainment venues. The company focuses on creating "clean" drinks without artificial ingredients, as an alternative to traditional sodas. The "Haymaker" drink is a modern version of a centuries-old beverage known as "switchel" or "Haymaker's Punch," a tonic that farmers drank to stay hydrated. Tractor's sparkling version is based on organic apple cider vinegar. The award-nominated Dragon Berry flavor contains ingredients like organic apple cider vinegar, apple and cherry juice concentrates, and purees of strawberry and dragon fruit. The full retail line will launch with four flavors: Apricot Peach, Citrus Ginger, Dragon Berry, and Passion Mango. This move into canned beverages marks the company's first entry into the retail market after years of focusing solely on foodservice partners. The Haymaker drinks are scheduled to debut nationwide exclusively at Sprouts Farmers Market in January 2026.
