Vogue Café Pops Up in Paris and Milan

- The Vogue Café concept has a history of both permanent and temporary locations worldwide, with the first permanent café opening in Moscow. Other permanent outposts are located in cities such as Riyadh, Beijing, and Istanbul. - Condé Nast, Vogue's parent company, operates these ventures through its global brand licensing division, which also extends to other brands like GQ and Tatler with concepts such as the GQ Bar in Bodrum and Vogue Lounges. - Previous pop-up locations have often been tied to significant brand milestones, such as the 2016 London pop-up at Westfield which celebrated British Vogue's 100th anniversary. - The menu at these cafés typically includes offerings like afternoon tea, signature cocktails, and champagne. Permanent locations often feature a full all-day dining menu; for instance, Vogue Café Shanghai serves modern Mediterranean cuisine with Asian influences. - Interior decor is a key element of the experience, with spaces frequently decorated with iconic photographs and covers from Vogue's extensive archives. - The expansion into hospitality is a strategic move to create physical extensions of the media brand, allowing consumers to experience its luxury aesthetic in a tangible way. - Permanent Vogue Cafés are often situated within luxury hotels or high-end retail environments, such as the Infante Sagres hotel in Porto and the Galeries Lafayette in Shanghai.