Mexico City's Tecate Emblema draws over 90,000 on day two

Tecate Emblema drew more than 90,000 attendees across its May 16-17 weekend in Mexico City, according to local coverage citing organizers and on-site estimates. The festival took place at Autódromo Hermanos Rodríguez and featured a lineup built around mainstream pop, Latin pop and crossover acts. Los Angeles Times en Español reported that the second day leaned heavily on artists from northern Mexico, while other festival listings and local reports show a two-day bill that mixed international names with Mexican stars. ### How big was the crowd, and where did the festival take place? Autódromo Hermanos Rodríguez hosted the festival on May 16 and May 17 in Mexico City, according to festival listings and ticketing pages. JamBase listed the event as a two-day festival in Ciudad de México, and Ticketmaster carried single-day and two-day passes for the same dates at the venue. More than 90,000 people attended over the two days, according to the Los Angeles Times report referenced in the source briefing and a May 18 POSTA México report that said more than 90,000 people watched 35 artists at the festival. (latimes.com) POSTA described the event as one of the city’s major pop festivals and said the attendance covered both days of programming. (jambase.com) ### Who played the second day that drew the attention? Gloria Trevi, Kenia Os, Zara Larsson, Ha*Ash, NSQK, Lola Índigo, Sech and Santos Bravos were listed for May 17 on JamBase’s lineup page. That second-day mix helps explain the focus on northern Mexican pop acts in the Los Angeles Times report, particularly with Gloria Trevi and Ha*Ash among the highest-profile Mexico-based names on the Sunday bill. POSTA México said Gloria Trevi delivered one of the most talked-about sets of the second day, describing an opening to “Dr. (posta.com.mx) Psiquiatra” and a performance that ran about an hour and a half. The same report said Zara Larsson’s Mexico appearance and Santos Bravos’ set also generated strong crowd reaction online. ### What did the full weekend lineup look like? (jambase.com) Jonas Brothers, Louis Tomlinson, Cazzu, MIKA, LP and Lost Frequencies were listed for May 16, according to JamBase and other pre-festival schedule reports. TV Azteca’s lineup preview also identified Jonas Brothers and Louis Tomlinson among the first-night headliners. Thirty-five artists performed across the weekend, POSTA México reported. Its recap said the festival combined international pop acts with Mexican and Latin American performers, including Ha*Ash and Gloria Trevi on the second day and Jonas Brothers and Louis Tomlinson on the first. (posta.com.mx) ### How was the event positioned by organizers? Tecate Emblema’s official website kept lineup, schedules, maps, transport, security and sustainability pages active after the event. (jambase.com) The site also showed the festival operating under the Live Nation OCESA campaign infrastructure, indicating OCESA’s role in the event’s organization and customer-facing operations. A sustainability-focused recap published on May 18 said the 2026 edition expanded initiatives on inclusion, attendee well-being and environmental care as part of OCESA’s broader strategy. (posta.com.mx) That report did not give a separate audited attendance figure, but it described the festival as one of the company’s major music events. (tecate-emblema.mx) ### What do the ticket listings show about the scale of the event? Ticketmaster México listed multiple access tiers for Tecate Emblema 2026, including General, Comfort Pass, Banamex Plus and Aeroméxico Club Pass, along with parking and transport add-ons. One May 17 Aeroméxico Club Pass listing showed a standard ticket price of 12,400 Mexican pesos each. Ticketmaster also showed low availability on some categories around the festival dates and continued to display the event pages after the weekend. (estrategia-sustentable.com.mx) The official site likewise continued to host lineup and logistics information, giving attendees and media a record of the May 16-17 edition at the Mexico City circuit. (ticketmaster.com.mx)