K2’s Flyhike hits 1M
K2’s Flyhike outdoor shoe just crossed 1 million sales, promoted as a hybrid between a hiking boot and a running shoe and now Korea’s top hiking shoe. (x.com) The milestone underlines demand for lightweight, trail-ready hybrids this spring. (x.com)
K2 first launched the Flyhike Pure on March 23, 2023, marketing that variant with a wider last to fit Korean foot shapes. (asiae.co.kr) The Flyhike family expanded quickly: K2 released the Flyhike Blast2 in September 2023 and introduced the Flyhike Space in March 2024, the latter advertising a “Moving Air” heel insert and high‑elastic Flyfoam midsoles. (asiae.co.kr 1) (asiae.co.kr 2) K2’s product pages and press copy note use of graphene‑infused foam and an X‑Grip outsole tuned for Korea’s granite terrain, while multiple Flyhike SKUs are sold with Gore‑Tex waterproof membranes. (asiae.co.kr) (shinsegaemall.ssg.com) Several Flyhike models incorporate BOA dial fit systems and other fastenings for trail fit adjustment, as documented on BOA’s product pages for the K2 Flyhike Matrix. (boafit.com) K2 has pushed Flyhike with celebrity spots—K2’s official YouTube ad featuring Jo In‑sung has amassed over a million views—and earlier campaigns for Flyhike Pure cited model Suzy in promotional materials. (youtube.com) (asiae.co.kr) Flyhike listings appear across major retailers and marketplaces; Shinsegae Mall shows multiple Flyhike SKUs priced roughly between 64,000 KRW and 309,000 KRW, and regional marketplaces list the line in markets such as Indonesia with local price ranges reported in March 2026. (shinsegaemall.ssg.com) (tokopedia.com) K2 Korea’s corporate filings and market profiles show broader pressures—EMIS reported an 8.38% drop in net sales for K2 in 2024—while industry commentary credits the Flyhike line with particular appeal among hikers in their 20s–30s, a core target for recent campaigns. (emis.com) (kstarad.com)
