Spanish Streetwear Brand Hits €33M Revenue
EME Studios, founded by Conra Martínez and Gabriel Morón in Alicante between 2016-2017, has grown from €400k revenue in 2021 to €33M in 2025. The Spanish streetwear brand now operates flagships in Madrid, Valencia, and Barcelona with international expansion to NYC and Amsterdam. They've dressed celebrities including Jaden Smith, demonstrating streetwear's continued global expansion.
- The brand's philosophy is encapsulated in the tagline "Always Grateful," which is meant to reflect a shared experience of growth and giving back to their community. EME Studios releases new collections, or "drops," every two weeks, focusing on cultural storytelling rather than seasonal trends. - Prior to opening its first physical store in Madrid in mid-2024, EME Studios operated exclusively online. A Barcelona store followed in September 2025, with plans for an international flagship in Amsterdam in 2026, a decision influenced by high demand in the Netherlands and the U.S. - The company's revenue grew from €1.2 million in 2022 to €4 million in 2023, a 233% increase. International sales account for 47% of the brand's revenue, with the United States, Germany, and the Netherlands being key markets. - In a creative marketing event in New York in February 2025, EME Studios collaborated with the Mercer Labs museum for a "GETTING ROBBED" event, where 100 people were given 30 seconds to grab as many free garments as they could. The event was followed by an after-party attended by figures like Evan Mock and Bloody Osiris. - Beyond Jaden Smith, the brand has been worn by a number of high-profile celebrities, including musicians J Balvin and Ryan Castro, and athletes like Anthony Davis and Luka Modrić. - The broader Spanish menswear market reached over €10.5 billion in 2025 and is projected to grow to nearly €16 billion by 2034. The global streetwear market was valued at over €371 billion in 2025 and is expected to reach over €734 billion by 2034. - The brand utilizes a drop model for its collections, releasing limited-edition, curated collections that often sell out quickly, creating exclusivity and promoting sustainability. Their designs are known for being minimalist, timeless, and genderless, primarily crafted in Spain and Portugal from materials like organic cotton and recycled polyester. - To engage their US customer base, EME Studios ran a three-month showroom in New York City leading up to their pop-up event. Their latest collection, "BADGE," draws inspiration from American aesthetics and New York City street culture.
