Actively raises $45M Series B

Sales software is having an AI identity crisis. Everybody says they automate revenue work, but most tools still handle one narrow task — prospecting, notes, forecasting, maybe coaching. Actively is pitching something broader. On April 28, the New York company said it raised a $45 million Series B to build what it calls an “intelligence-led” revenue platform, with TCV and First Harmonic co-leading the round and existing backers joining in. The claim is simple: sales teams do not just need better copilots. They need software that keeps every account moving even when no human is looking. (finance.yahoo.com) ### What does Actively actually sell? Basically, Actively sells a go-to-market system built around a persistent AI agent for each customer account. The company calls these “Per-Account Agents,” and the idea is that each one keeps context over time, watches signals across t(finance.yahoo.com)estart the process. That is a different pitch from the usual sales stack, where context gets fragmented across CRM records, enablement tools, sequencing software, and internal notes. (finance.yahoo.com) ### Why is that a bigger bet than normal sales AI? Because most sales AI still behaves like a feature, not a system. It writes an email, summarizes a call, scores a lead, or flags churn risk. Useful, but narrow. Actively is arguing that the real bottleneck is human attenti(finance.yahoo.com)e continuity layer across sales, marketing, rev ops, and customer success. That is a much more ambitious product category, and also a much harder one to deliver. (finance.yahoo.com) ### Where is the money going? The new capital brings Actively’s total funding to $68 million. The company says it will use the money for new products aimed at go-to-market teams, hiring, deeper enterprise expansion, and a new San Francisco office. That mix matters. This is(finance.yahoo.com)and now needs the people and footprint to chase larger deployments. (finance.yahoo.com) ### Do real customers use it at scale? Actively says yes, and the customer list is the part worth watching. It has named Attentive, Ironclad, Ramp, and Samsara as users. The Samsara example is especially telling: the company says the platform was deployed across a go-to-ma(finance.yahoo.com)so says that outreach powered by Actively doubled conversion rates there, alongside gains in quota attainment and lower internal compute costs. Those are company-provided numbers, so treat them as directional, but they show the kind of enterprise proof point investors wanted to see. (fintech.global) ### Why did TCV and First Harmonic show up here? Because this is the kind of company growth investors like right now — application-layer AI with a concrete buyer, a painful workflow, and a story about replacing fragmented software spend. TCV framed Actively as moving sales from syst(fintech.global)del the future of sales. Strip away the hype, and the thesis is clear: if AI really becomes embedded in revenue operations, the winner could own a very expensive part of the enterprise stack. (fintech.global) ### What is the catch? The catch is that sales is messy. Code compiles or it does not. Support tickets close or they do not. Revenue work is fuzzier — timing, relationships, org politics, bad data, and changing budgets all get in the way. So Actively is raising money into a market w(fintech.global)re unless it consistently moves pipeline and closes business. (finance.yahoo.com) ### Bottom line This round matters because it shows investors still will fund big AI application bets when the buyer and use case are clear. Actively is trying to turn sales AI from a helper into an operating layer. If that works, it is a large company. If it does not, it becomes one more tool in an already crowded stack.