Spotify shifts in India
On its 7th anniversary in India, Spotify says it’s moving from ‘platform player’ to ‘ecosystem builder,’ credited with boosting indie discovery and paid streaming growth in one of its fastest‑growing markets. (fortuneindia.com)
Spotify India reported total income of ₹527.34 crore for the year ended March 31, 2025 and a net profit of about ₹74.6–75 crore, reversing a loss from FY24 according to company filings and reporting. (fortuneindia.com; economictimes.indiatimes.com) Subscription receipts were the main driver: subscription revenue jumped about 88.8% to ₹316.83 crore in FY25 while advertising revenue rose roughly 38% to ₹186.73 crore, and advertising & marketing spend fell 37.1% to ₹243.23 crore. (exchange4media.com) Spotify’s Loud & Clear data shows Indian artists were discovered by first‑time listeners on the platform more than 11.2 billion times in 2024, a 13% year‑on‑year rise, and global consumption of Indian music grew by more than 2,000% between 2019 and 2023. (newsroom.spotify.com) The platform says the artist economy in India has strengthened: since 2022 the number of Indian artists earning over ₹50 lakh from Spotify alone has more than doubled, those earning over ₹1 crore have tripled, and those earning over ₹5 crore have doubled. (newsroom.spotify.com; businesstoday.in) Spotify’s artist programs are being expanded on the ground — RADAR has supported 1,000+ emerging artists globally and RADAR India recently entered its sixth year with live showcases at venues such as The Piano Man to promote indie acts. (newsroom.spotify.com; musically.com; everythingexperiential.com) Spotify executives have publicly highlighted India’s rising global footprint, with Chief Public Affairs Officer Dustee Jenkins citing the WAVES summit visit and the platform’s Loud & Clear findings, while outlets reported Arijit Singh became Spotify’s most‑followed artist (about 144.8 million followers cited in May 2025). (newsroom.spotify.com; cnbctv18.com)
