REI Anniversary Sale May 15–25

REI Co-op’s 2026 Anniversary Sale began on Friday, May 15, and runs through Monday, May 25, according to the retailer’s promotions page and newsroom announcement. The 11-day event spans camping gear, hiking shoes, clothing, bikes and electronics, with REI describing it as its “biggest sale of the year.” The company said more than 6,000 products are included. Coverage from U.S. shopping and outdoor outlets on May 15 and May 16 highlighted discounts on brands such as Yeti, Coleman and OXO, alongside REI’s own private-label gear. ### When does the sale run, and who can shop it? May 15 through May 25 are the advertised dates for the sale, REI said on its official Anniversary Sale page and in a May 8 newsroom post. The company said the event is open to all shoppers, while members receive additional coupon offers and member-specific ways to shop. USA Today reported on May 15 that the 2026 sale runs from Friday, May 15, through Monday, May 25, and said member offers sit alongside the broader public discounts. (rei.com) That matches REI’s own sale materials. ### What discounts has REI itself confirmed? REI’s official promotions page said shoppers can save up to 25% during the Anniversary Sale on gear, clothing and footwear from major brands. (rei.com) The same page listed 25% off all REI Co-op brand items, up to 25% off brands including NEMO, Big Agnes, Smartwool and selected The North Face styles, and up to 20% off some Thule, Yakima and bike items. (usatoday.com) The deals page also showed deeper markdowns in some categories, particularly apparel and selected REI Co-op products. On May 16, REI’s site listed women’s and men’s clothing and footwear deals “up to 50% off,” and product pages showed examples such as the Half Dome 2 Tent at 25% to 40% off and some towels and apparel at 25% to 52% off. (rei.com) ### What are members getting that other shoppers do not? REI’s coupon page said members can use code ANNIV26 through May 25, 2026, on an eligible full-price item and an eligible REI Outlet item, subject to exclusions. The company’s newsroom statement said members “save more with exclusive offers,” though the detailed terms appear on the coupon page rather than in the sale overview. (rei.com) REI also said members receive free U.S. standard shipping with no minimum order, while non-members qualify for free standard shipping on orders of $60 or more, according to the company’s coupons and discounts page. ### Which brands and products are being singled out in outside coverage? Food & Wine said on May 15 that REI had cut prices on camp kitchen gear from brands including OXO and Coleman, and highlighted limited-time discounts that reached 32% off on some products. (rei.com) Its roundup also named Yeti among the brands featured in the sale. (rei.com) Wired and Popular Mechanics both published sale coverage on May 16 pointing readers to discounts on summer outdoor gear, tents, sleeping bags and accessories. Popular Mechanics said some tested products were marked down by nearly 50%, a figure that aligns with REI’s own listings for selected clothing and gear categories rather than a blanket discount across the sale. (foodandwine.com) ### Where should shoppers look before the sale ends? REI’s Anniversary Sale landing page and broader deals section were both live on May 16 and marked the promotion as ending May 25. The company’s newsroom post said the event covers more than 6,000 products, and its coupon page said member code ANNIV26 remains valid through May 25, 2026, on eligible items. (wired.com) May 25 is the next firm date in the promotion calendar. Until then, REI’s sale pages, coupon terms and product listings are the company’s named sources for current prices, participating brands and member eligibility. (rei.com)