Google Cloud + UJET bundle
UJET announced a channel-led global sales motion bundling Google Cloud contact‑center services with Gemini Enterprise, Agent Studio and Agent Assist to sell packaged agentic CX to midmarket and SMBs. The offering is being pitched as a low-code path to deploy customer‑facing agents and AI‑assisted coaching in contact centres. It is being positioned as a channel-friendly productization of agentic CX rather than a bespoke integration for each buyer. (prnewswire.com)
UJET said on April 13 it will sell a packaged Google Cloud contact-center bundle through channel partners instead of stitching together one-off artificial intelligence projects for each buyer. (ujet.cx) The offer, called Google Cloud Contact Center as a Service by UJET, targets small and midsize businesses and midmarket companies through AVANT’s technology distributor network, according to UJET’s announcement. UJET said the bundle combines Google Cloud contact-center software with Gemini Enterprise for Customer Experience and managed services. (prnewswire.com) Google’s pieces are aimed at two jobs inside a call center: building customer-facing bots and helping human agents during live calls. Google Cloud says Customer Experience Agent Studio lets companies build conversational agents with Gemini, while Agent Assist can surface suggested answers, live transcription and post-call summaries. (cloud.google.com 1) (cloud.google.com 2) UJET is pitching that stack as a lower-code route for companies that do not want a long custom integration. Google Cloud’s documentation says Gemini Enterprise for Customer Experience includes prebuilt and configurable agents that can be deployed in days, and UJET said it is adding customer success and technical support around that software. (docs.cloud.google.com) (prnewswire.com) The channel angle is the point of the launch. Instead of relying only on direct enterprise sales, UJET said it will use AVANT’s advisers to reach smaller buyers that often purchase communications and contact-center tools through resellers and brokers. (ujet.cx) That approach also extends a longer Google Cloud relationship. UJET said in an earlier partnership announcement that it was working with Google Cloud on a shared Contact Center as a Service roadmap, and industry coverage last year described UJET as tightly aligned with Google’s customer-engagement stack. (ujet.cx) (crn.com) The sales pitch lands as contact-center vendors race to turn generative artificial intelligence features into packaged products. Gartner wrote in February 2025 that generative artificial intelligence would drive customer-facing, agent-facing and business-facing capabilities across contact centers, and Google has been expanding its own customer-experience tools around Gemini. (gartner.com) (docs.cloud.google.com) Small and midsize companies are a logical target if they want artificial intelligence but lack large in-house engineering teams. Techaisle said its 2025 survey covered 2,100 information-technology and business decision-makers and found strong small-business and midmarket commitment to artificial intelligence investment. (techaisle.com) UJET’s bet is that contact-center artificial intelligence will sell faster as a bundle with preset software, support and channel distribution. The next test is whether AVANT’s advisers can turn that packaged offer into signed deployments beyond the large enterprises that usually buy bespoke customer-service systems. (ujet.cx)
