Celebrity MIVs move fashion
Launchmetrics data and social polls are spotlighting celebrity style: Faye Peraya drove $22.2M (713M THB) MIV for Ferragamo and 31% of the brand’s top‑5 impact, Becky Armstrong topped Tod’s MIV at $6.3M with a $1.7M airport look, and Lingling Kwong topped No Manners’ Dior AW26 poll with ~1.9K likes and 1K+ fan shares — fashion week influence is swerving hard into measurable media value. ( )
Launchmetrics’ final Milan Fashion Week audit put total Media Impact Value at $273.4 million, measured over a 15‑day tracking window from Feb. 19–Mar. 4, 2026. (envimedia.co) Instagram supplied the lion’s share of that tally—61% of platform MIV, equating to $166.8 million—while YouTube delivered the highest average MIV per placement at roughly $11,000. (envimedia.co) Launchmetrics’ voice‑mix breakdown showed traditional media generated 47% of MIV, celebrities 20%, and influencers 18%, underlining the still‑dominant role of press alongside star power. (envimedia.co) Brand‑level rankings placed Gucci first ($56.4M), Prada second ($48.1M) and Fendi third ($20.3M), with Ferragamo registering about $18M in brand EMV across the Milan calendar. (qa.philstar.com) At Paris AW26, analytics firm Lefty/Lefy‑adjacent reporting flagged Orm Kornnaphat and Lingling Kwong as leading voices, together accounting for more than $36M in earned media value after attending Dior’s show on March 3, 2026. (gmanetwork.com) Becky Armstrong’s European runway debut for Tod’s played out at the Padiglione d’Arte Contemporanea on Feb. 27, 2026 under creative director Matteo Tamburini, following her March 2025 appointment as a Chanel house ambassador that helped raise her international profile. (lofficielsingapore.com)
