Adobe Summit: Firefly moves forward
Adobe Summit 2026 introduced agentic AI, BXOS and real‑time personalization features — and confirmed Firefly now supports collaborative creation across images, video, audio and vectors for Creative Cloud workflows (stayrelevant.globant.com). That expands Firefly from image generation into multi‑media pipelines creators use daily. (stayrelevant.globant.com).
Adobe published a product blog on March 19, 2026 outlining Firefly’s next update and the addition of conversational creative assistants that can execute multi‑step tasks inside Photoshop, Express and Acrobat. (blog.adobe.com) The same Adobe post confirmed a new “custom models” feature that lets teams train a reusable Firefly model on their own imagery so brand aesthetics can be applied consistently across projects without rebuilding prompts. (blog.adobe.com) Adobe and NVIDIA announced a strategic partnership on March 16, 2026 to co‑develop the next generation of foundational Firefly models and agentic workflows using NVIDIA’s open models, libraries and accelerated computing. (news.adobe.com, nvidianews.nvidia.com) Adobe lists Adobe Summit 2026 as taking place April 20–22 in Las Vegas with dedicated AI tracks, hands‑on labs and an “AI at Summit” pavilion for live demos of the new Firefly capabilities. (summit.adobe.com, summit.adobe.com/na/ai-at-summit) Adobe framed Firefly at MAX 2025 as an “all‑in‑one creative AI studio” and documentation says the platform’s integrations now span Premiere, Illustrator, Photoshop and Express to fold generated assets into existing Creative Cloud pipelines. (blog.adobe.com, aitoolsdevpro.com) Industry coverage and third‑party tests in March 2026 report measurable quality gains in Firefly’s media outputs—one test rated portraits 8.5/10 and audio generation 8/10—while conference commentary cites workflow speedups of up to 60% for teams using connected, model‑driven pipelines. (allaboutai.com, stayrelevant.globant.com)
