Milan: Tech Meets Pink Labyrinth
Samsung will bring a major exhibition, 'Design is an Act of Love', to Milan Design Week (Apr 20–26) via its Design Open Lab, leaning into human‑centered tech and immersive displays. (sammyfans.com) Lina Ghotmeh is also installing a sustainable, sensory piece called 'Pink Labyrinth' — a highlight expected to probe memory, movement and materiality. (buro247.me)
Samsung announced the Milan program in a March 17 press release and said the project will include a public Design Talk co‑hosted with Dezeen on April 22. (publicnow.com)) Samsung describes the showspace as an Open Lab — “a laboratory for exploration, experimentation and discovery” — where concept experiments will be shown alongside commercial products to trace its current design direction. (design.samsung.com)) The company’s 2026 Milan slot follows its immersive 2024 Fuorisalone project “Newfound Equilibrium,” which used multisensory zones and a Le Cavallerizze venue to articulate Samsung Design’s human‑first direction. (ifdesign.com)) Lina Ghotmeh’s site‑specific installation, Metamorphosis in Motion, will take over the entire central courtyard of Palazzo Litta as the main work for MoscaPartners’ Variations program. (dezeen.com)) Renders and press descriptions show a saturated cerise‑pink maze made from curved modules with integrated seating and screened openings that alter sightlines and choreograph movement through the courtyard. (dezeen.com)) MoscaPartners founder Caterina Mosca framed the commission as a “conceptual threshold” intended to set the rhythm and atmosphere of the entire Variations show, while Ghotmeh’s piece — her first outdoor site‑specific solo work in Italy — is presented as activating memory and participation. (dezeen.com)) Dezeen notes the courtyard’s recent history of dramatic interventions (last year it was filled with red gravel by Byoung Soo Cho), underscoring that Ghotmeh’s labyrinth enters a well‑established sequence of Palazzo Litta commissions. (dezeen.com)) Ghotmeh was named among Time magazine’s 100 most influential rising stars in 2025, a credential organizers cite when positioning the installation as a focal point of the 2026 program. (dezeen.com))
