Uma Musume travel pop‑up

Uma Musume: Pretty Derby’s travel-themed pop-up store is now on its second stop in Japan, with a Kanazawa run that opened April 11 after a first leg at New Chitose Airport. (travelpopupstore.umamusume.jp) Cygames says the limited-time retail tour will visit five locations nationwide and sell original goods built around newly drawn travel artwork, photo spots, and a paid mini-game. The official event site says the mini-game costs 770 yen, or about $5, and is first-come, first-served. (travelpopupstore.umamusume.jp) The first stop ran at New Chitose Airport in Hokkaido from January 31 to February 15, 2026, in a public area of the domestic terminal that did not require a boarding pass. The Kanazawa stop followed on April 11 at Kanazawa Forus, according to the official site and a GameBiz report published April 9. (cystore.com) (gamebiz.jp) The travel angle is literal, not just decorative. The New Chitose event included a tie-up with Tomakomai tourism, and the Kanazawa page says shoppers who spend 5,500 yen at the pop-up can bring a receipt to Kanazawa Racecourse for a collaboration novelty item, limited to 300 people. (travelpopupstore.umamusume.jp 1) (travelpopupstore.umamusume.jp 2) That setup fits how Uma Musume has expanded beyond a mobile game and anime into place-based promotions tied to airports, racecourses, and local tourism. The franchise itself turns famous Japanese racehorses into anime-style characters, which gives it a built-in bridge to real racing venues and regional campaigns. (travelpopupstore.umamusume.jp) (gamebiz.jp) The current pop-up also has its own dedicated X account, opened April 8, to post venue updates, merchandise details, and stock information. GameBiz reported that the account is operated by T.W.G, a company handling event updates for the store. (gamebiz.jp) The official merchandise push extends beyond small goods. CyStore, Cygames’ online shop, offered life-size acrylic stands for the travel pop-up art at 220,000 yen each, roughly $1,470, though the listing says orders have ended. (cystore.com) For fans, the store works like a moving retail stop attached to a trip itinerary: show up at an airport or shopping center, buy local-edition goods, and sometimes carry that purchase into a second venue for a bonus. In Kanazawa on April 12, that also included a named collaboration race scheduled as the fifth race at 3:10 p.m. local time. (travelpopupstore.umamusume.jp) The result is a franchise shop that sells keychains and towels, but also sells a route: Hokkaido first, Kanazawa next, and more stops still to come on a five-city circuit. (travelpopupstore.umamusume.jp)