Lace athleisure trend
Search trends show lingerie brands are moving into activewear — Fleur du Mal’s new ‘Fleur du Sport’ lace‑athleisure line is one recent example flagged in semantic searches. (x.com) The signal points to a crossover aesthetic where delicate fabrics meet performance silhouettes. (x.com)
A lingerie label best known for lace bras and silk slips has launched activewear, putting delicate detailing into leggings, sports bras and warm-up jackets. (wwd.com) Fleur du Mal introduced its first sport line in April 2026 under the name Fleur du Sport, a 16-piece collection sold on its own website. Prices run from $88 for the Le Stretch Lace Sports Bra to $395 for the Warm Up Jacket. (wwd.com) On the brand’s storefront, Fleur du Sport is pitched as an “activewear capsule” where “technical performance” meets “signature Fleur details,” with sculpting leggings, sports bras, track pants and shorts. The collection page says the pieces are designed to go “from barre to bar.” (fleurdumal.com) Fleur du Mal has sold lingerie, ready-to-wear and swim since founder Jennifer Zuccarini started the company in 2012. Its own “About Us” page says the brand takes “a fashion approach to lingerie, and applies a lingerie language to fashion,” which helps explain the move into sport. (fleurdumal.com) The shift lands in a much bigger apparel market that already rewards clothing that works in two settings at once. Grand View Research says North America accounted for 32.8% of athleisure revenue in 2025, and the United States market is projected to grow at a 9.1% annual rate from 2026 to 2033. (grandviewresearch.com) Trend forecasters in intimate apparel have also been pushing function and decoration together. Interfilière Paris said in March 2024 that lingerie for the 2025-2026 cycle was being shaped by “technological laces” and “thermo-regulating fabrics,” pairing ornament with utility. (saloninternationaldelalingerie.com) Fashion coverage around the launch framed the new line as an attempt to extend Fleur du Mal’s lingerie aesthetic into exercise and everyday movement. Hypebae described the collection as adding “lace and mesh” to workouts, while Vogue reported that Zuccarini was using athleticwear as part of a broader growth push. (hypebae.com, vogue.com) The result is not a break from athleisure so much as a narrower niche inside it: performance basics cut like gym wear, finished with cues borrowed from lingerie. Fleur du Mal’s launch suggests more brands will test whether shoppers want sportswear to look as styled as the rest of their wardrobe. (fleurdumal.com, wwd.com)
