Bybit Expands Stablecoin Access in Europe
The European arm of the cryptocurrency exchange Bybit has announced new campaigns to expand access to the USDC and EURC stablecoins. The Vienna-based, MiCA-licensed entity stated the goal is to promote disciplined saving and responsible participation on its regulated platform. This move signals growing focus on regulated stablecoin products within the EU.
- Bybit's European entity, Bybit EU GmbH, operates under a Markets in Crypto-Assets (MiCA) license granted by Austria's Financial Market Authority (FMA) in May 2025. This license permits the company to offer regulated services across 29 countries in the European Economic Area. - The USDC and EURC stablecoins at the center of the campaign are issued by regulated entities of Circle. This regulatory alignment is a key part of Bybit's strategy under the MiCA framework, which became fully effective in December 2024. - The initial phase of the campaign, which began on February 2, 2026, includes fixed-term "Earn" products designed to incentivize saving. Specific offers include a 10-day USDC product for new users with a 20% Annual Percentage Rate (APR) and a 30-day EURC-USDC cross-yield product at 15% APR. - Alongside the savings products, Bybit EU launched a "Consistency Counts" trading competition with a 110,000 USDC prize pool. The competition's structure is designed to reward disciplined and steady performance rather than high trading volumes, reinforcing the campaign's focus on responsible engagement. - Bybit established its European headquarters in Vienna, Austria, and plans to hire over 100 professionals to support its regional expansion. This move signals a long-term investment in the European market, positioning Vienna as a strategic hub for its operations under MiCA. - This initiative is part of a broader trend of crypto exchanges in Europe focusing on MiCAR-compliant stablecoins. In March 2025, Bybit's Dutch-regulated entity also partnered with Quantoz to list the USDQ stablecoin.
