Jamaica Targets European Visitors
Jamaica aims to attract 150,000 visitors from Continental Europe by 2030, increasing pressure on logistics and service levels Jamaica targets 150,000 visitors from Continental Europe by 2030.
To meet this goal, Jamaica will need to address supply chain bottlenecks that could impact the visitor experience. This includes ensuring adequate supplies of food, beverages, and other essentials to meet the increased demand at resorts and hotels. Sandals, with its significant presence in Jamaica, will likely see increased demand, requiring adjustments to its procurement and distribution strategies. Optimizing inter-island logistics and inventory management will be crucial to maintaining service levels without escalating costs. The push for more European visitors could also strain local infrastructure, from transportation to utilities. Sandals may need to invest in more resilient supply chains that can withstand potential disruptions.
