Nintendo raises Switch 2 price €30

Nintendo said on May 8 that it would raise the price of its Switch 2 console in Japan and in several overseas markets, citing “changes in market conditions” and its global business outlook. In Europe, Nintendo said the My Nintendo Store price will increase to €499.99 from €469.99 on September 1, 2026. In the United States, Nintendo of America said the suggested retail price will rise to $499.99 from $449.99 on the same date. (nintendo.co.jp) The move reaches four of Nintendo’s largest markets at once: Japan, the United States, Canada and Europe. (nintendo.co.jp) Nintendo’s Japanese parent said the changes outside Japan were planned because the effects of market changes were expected to continue over the medium to long term. The company said pricing for the original Switch family was not changing in the United States, while local details for some other regions would come later. ### How much is Nintendo changing the price by in each market? Nintendo’s May 8 release set the revised U.S. price at $499.99, up $50 from $449.99, and the Canadian price at C$679.99, up C$50 from C$629.99. (nintendo.co.jp) In Europe, the company said the My Nintendo Store price would rise by €30 to €499.99, tax included. Japan’s increase is larger in percentage terms. Nintendo said the Japan-only Japanese-language Switch 2 will rise to ¥59,980 from ¥49,980 on May 25. The company added that the multilingual Switch 2 sold through My Nintendo Store in Japan would keep its existing price. (nintendo.co.jp) ### Why did Nintendo say it was raising the price? Nintendo used nearly identical wording in its U.S. and Japan notices. Nintendo of America said the revision was “in response to various changes in market conditions,” while the parent company said it had acted after considering market changes and the global business outlook. (nintendo.co.jp) The company did not give a fuller breakdown in those notices. Nintendo also said it understood that pricing changes could be difficult for customers and thanked fans for their enthusiasm for Nintendo products and experiences. (nintendo.co.jp) ### Is Nintendo still treating Switch 2 demand as strong? Nintendo’s own sales data show Switch 2 hardware sales of 19.86 million units as of March 31, 2026. That figure, published on the company’s investor relations site, indicates the console had already reached a large installed base before the September price change in the West. (nintendo.com) Nintendo’s investor relations materials also show the company continuing to update Switch 2 sales and financial disclosures after the launch period. Reports cited in recent coverage have said Nintendo plans to produce 20 million Switch 2 units in fiscal 2027, but that figure was not stated in the official materials surfaced here, so Nintendo’s published sales data remain the clearest verified measure of current scale. (nintendo.com) ### Does the increase affect other Nintendo products too? Nintendo’s May 8 Japanese release said the company would also revise prices for original Switch hardware in Japan and change Nintendo Switch Online pricing in Japan from July 1. (nintendo.co.jp) The same release said Korea would also see Switch Online price changes. In the United States, Nintendo of America said pricing for the original Switch system was not changing as part of the Switch 2 revision. It also said pricing for Switch 2 in Latin America would be shared later. (nintendo.co.jp) ### When will buyers see the new prices? May 25 is the effective date for the Japanese hardware price changes, according to Nintendo’s Japanese release. September 1 is the effective date for the Switch 2 price changes in the United States, Canada and Europe, with Europe’s figure applying to My Nintendo Store pricing. (nintendo.co.jp) Nintendo said regional subsidiaries would provide additional information for markets outside those named in the May 8 notice. In the United States, the updated $499.99 MSRP is already reflected in Nintendo of America’s pricing notice and product page ahead of the September 1 change. (nintendo.com) (nintendo.co.jp)