Traeger Grills CEO on AI 'Co-Pilot'
On a recent podcast, Traeger Grills CEO Jeremy Andrus detailed the company's innovation strategy, which now includes an "AI-powered grilling co-pilot." The feature assists users with recipes and cooking, showcasing how established consumer brands are embedding AI directly into their products to enhance the customer experience.
In the podcast appearance, CEO Jeremy Andrus elaborated on the "co-pilot" concept, suggesting a future feature where users could take a picture of their refrigerator's contents and the AI would suggest a recipe. This move is an evolution of Traeger's existing tech stack, which includes the WiFIRE platform for remote grill control via a mobile app and a 2019 integration with Amazon Alexa for voice commands. The focus on high-tech innovation comes as Traeger (NYSE: COOK) navigates a challenging market. After a 7.4% revenue decline for the full fiscal year 2025, the company has guided for a further 13-17% revenue drop in fiscal
