OpenAI buys Hiro Finance
OpenAI has acquired Hiro Finance, an AI personal‑finance startup, expanding its footprint in consumer finance tooling, according to a Cointelegraph post shared on social channels. The acquisition was announced in social coverage without additional transactional details in the briefings provided (x.com/Cointelegraph/status/2043912151169921220).
OpenAI has acquired personal-finance startup Hiro Finance, adding a small consumer money-planning team to the company behind ChatGPT. (techcrunch.com) Hiro founder Ethan Bloch announced the deal on Monday, April 13, and OpenAI confirmed the acquisition to TechCrunch. Neither company disclosed the price or other transaction terms. (techcrunch.com) Hiro said its app will stop operating on April 20, 2026, and that user data on its servers will be deleted by May 13, 2026. TechCrunch reported that Hiro employees are joining OpenAI and described the deal as an acquihire, a purchase centered on talent rather than keeping the product running. (techcrunch.com) Hiro built a consumer finance tool that asked users for salary, debt, savings, and monthly spending, then generated “what if” plans for budgeting and other decisions. The startup launched that product about five months ago, according to reporting from The Economic Times. (economictimes.indiatimes.com) The deal pushes OpenAI further into finance software aimed at ordinary users, not just banks or trading firms. TechCrunch reported that the capability OpenAI appears to be building into ChatGPT is financial planning. (techcrunch.com) OpenAI has used acquisitions more aggressively in the past year as it expands beyond chatbots into coding, security, hardware, and now finance. In March 2026, OpenAI said it would acquire Promptfoo, an artificial-intelligence security startup, and in March 2026 it also announced a deal for coding-tool company Astral, both on its own website. (openai.com) Hiro was backed by Ribbit Capital, General Catalyst, and Restive, and Bloomberg reported last year that the company had raised $6.3 million in seed funding, according to Fintech Futures. Bloch is also known for founding Digit, the consumer-finance app that Oportun bought for $213 million in 2021, Fintech Futures reported. (fintechfutures.com) The immediate next step is a shutdown, not a relaunch: Hiro has stopped taking new signups, the app goes dark on April 20, and users have until May 13 to export their data. OpenAI has confirmed the purchase, but it has not yet said when or where Hiro’s tools will show up inside ChatGPT. (startupresearcher.com)
