‘Women’s Sports Now’ lands on ESPN

The weekly show ‘Women’s Sports Now’ is moving from Roku to an ESPN slot, a clear sign women’s sports discussion is getting a bigger mainstream platform. The on‑air lineup will include Suzy Shuster, former WNBA champion and Atlanta Dream co‑owner Renee Montgomery, Colleen Wolfe, and Sarah Tiana, and the program was developed with Togethxr and Hello Sunshine. That distribution shift matters because it pushes women’s sports conversation onto a legacy sports network instead of staying digital‑first. ( )

A show that started on a free streaming app is getting an ESPN launch on April 16, with new weekly episodes set to run across ESPN’s digital platforms every Thursday during the season. Variety reported the move on April 9 after the program’s first run on The Roku Channel in 2025. (variety.com) The program is called “Women’s Sports Now,” and its host lineup ties together four different corners of sports media: Suzy Shuster from sports broadcasting, Renee Montgomery from the Women’s National Basketball Association and team ownership, Colleen Wolfe from football studio work, and comedian Sarah Tiana from entertainment. ESPN said that group will front the show when it debuts on its platforms next week. (variety.com, laughingplace.com) That mix is the format. Roku described the first season as a weekly talk show built around the biggest stories in women’s basketball, soccer, softball, volleyball, college sports, Wimbledon, and the Women’s National Basketball Association draft, with guests added for extra reporting and debate. (therokuchannel.roku.com) The people behind it matter too. Variety and Laughing Place both report the show was executive produced by Sara Rea and Suzy Shuster, with Reese Witherspoon and Cassie Scalettar attached through Hello Sunshine, and produced with Think Tank Productions and Firefly Studios. (variety.com, laughingplace.com) There is also a business clue in the announcement: Miller Lite is staying on as sponsor as the show changes homes. When a sponsor follows a sports program from one distributor to another, it usually means the audience was valuable enough to keep buying around. (laughingplace.com) The timing is not random. In February, ESPN announced “Women’s Sports Sundays,” a new summer prime-time franchise built around Women’s National Basketball Association and National Women’s Soccer League games, with the network calling it a weekly destination starting in summer 2026. (espnpressroom.com) ESPN has also been leaning harder into big-event coverage this spring. Its April 2026 Women’s Final Four plan stretched across nearly a dozen networks and included a new alternate broadcast called “Courtside at the Women’s Final Four,” which is the kind of all-hands treatment the network usually saves for inventory it thinks can pull real audience. (espnpressroom.com) So this is not just one talk show changing apps. It is ESPN taking a show that was born in the streaming world and plugging it into a larger 2026 push that now includes game windows, shoulder programming, and year-round studio coverage built specifically around women’s sports. (variety.com, espnpressroom.com) A year ago, “Women’s Sports Now” was one more niche show you had to know where to find. On April 16, it becomes something ESPN viewers can run into inside the same ecosystem that already carries the Women’s National Basketball Association, the National Women’s Soccer League, and the National Collegiate Athletic Association women’s basketball tournament. (therokuchannel.roku.com, espnpressroom.com, espnpressroom.com)

Get your own daily briefing

Scout delivers personalized news, insights, and conversations tailored to your role and industry.

Download on the App Store

Shared from Scout - Be the smartest in the room.