YouTube fuels 'you don't own' trend

- A May 4 YouTube video titled "You Don't Own Anything Anymore in 2026" framed subscriptions and vendor lock‑ins as a mass consumer grievance. - That clip sat alongside May 3–5 social posts praising Framework's repairability, modular parts marketplace and Linux friendliness as tangible alternatives to sealed devices. (youtube.com) (x.com) (x.com) - The conversation shifts public language from niche 'repairability' to broad 'right to own', opening a clearer emotional message for modular hardware marketing. (youtube.com)