Hyrox and smart mirrors rising

Hyrox’s four‑day London meet drew about 40,000 participants in December — a turnout Bloomberg said was nearly as large as the London Marathon — and Hyrox World GmbH expected to top that at the London event concluding March 29. (bloomberg.com) The company’s own figures show more than 80 global races in 2025 that attracted over 550,000 athletes and roughly 350,000 spectators, according to Hyrox’s season summary. (hyrox.com) Hyrox was cofounded by Olympic medallist Moritz Furste and entrepreneur Christian Toetzke, and Forbes reported internal forecasts that the business closed 2025 near $130 million in revenue with a target of more than 1.3 million competitors by 2026. (bigthink.com) Commercial interest is intensifying: Puma referenced HYROX as a “lighthouse” partnership on an earnings call and Sporting Goods Intelligence reported Adidas moving into the hybrid fitness racing footwear category to compete in that space. (sgieurope.com) First‑hand accounts and class partners describe Hyrox training as physically punishing, with some participants saying they had to stop mid‑session after week‑long trials, while chains such as GoodLife and GymNation now run dedicated HYROX class formats and promotional training offers. (yahoo.com) Industry research values the global smart‑mirror market at roughly $2.86 billion in 2026 and forecasts growth toward about $6.1 billion by 2035 at a compound annual growth rate near 7%. (businessresearchinsights.com) Hardware makers are pushing into that at‑home strength/cardio niche: Tonal released the Tonal 2 with adaptive digital resistance up to 250 lb, new “Aero HIIT” workouts and a $4,295 price tag, pairing the device with a subscription around $59.95/month. (businesswire.com) Meanwhile lululemon plans to stop selling the lululemon Studio Mirror later this year while continuing device support and shifting content ties toward a Peloton partnership that integrates Peloton classes into the lululemon Studio offering. (retaildive.com)