UK watchdog allows Apple and Google to 'write their own rulebook'

The UK's Competition and Markets Authority (CMA) has accepted voluntary commitments from Apple and Google regarding their platform and privacy features. The decision effectively allows the tech giants to self-regulate on issues like ad measurement and data access. This move is expected to have direct consequences for the adtech industry, as browser and OS vendors will continue to shape the availability of signals for attribution and targeting.

- The acceptance of these commitments is part of a long-running investigation into Google's 'Privacy Sandbox' initiative, which aims to phase out third-party cookies in Chrome. The CMA's involvement is intended to ensure these changes don't harm competition in the digital advertising market by overly concentrating power with Google. The legally binding commitments, which will last for six years, grant the CMA and the Information Commissioner's Office (ICO) oversight over the design and implementation of the Privacy Sandbox. - This decision follows the CMA's January 2025 launch of parallel investigations into Apple and Google's dominance over mobile ecosystems, specifically their operating systems, app stores, and browsers. In October 2025, the CMA designated both companies as having 'strategic market status' (SMS), subjecting them to stricter, tailored regulations under the new Digital Markets, Competition and Consumers Act. - Industry bodies and competitors, such as the Movement for an Open Web (MOW), have been actively lobbying the CMA, arguing that without regulatory oversight, the tech giants' platform changes could centralize key web functions and foreclose rivals. MOW filed the original complaint that led to the CMA's investigation into the Privacy Sandbox. - Apple's App Tracking Transparency (ATT) framework, introduced in 2021, has already significantly impacted the adtech industry by requiring apps to get user permission to track them across other apps and websites. This led to a dramatic decrease in user opt-in rates, reducing the effectiveness of targeted advertising and causing major shifts in ad spend, while boosting Apple's own ad business. - For a VP of Engineering transitioning to a CTO role in a B2B SaaS company, the focus shifts from direct technical execution to strategic leadership. Key responsibilities include aligning the technology vision with business goals, scaling the engineering organization, managing budgets, and collaborating with other C-suite executives on overall strategy. - AI agents are moving beyond assistive tools to become operational infrastructure in enterprise marketing and adtech. These autonomous systems can manage complex, multi-step workflows like campaign monitoring, creative optimization, and cross-channel budget allocation with minimal human intervention, shifting the role of marketing teams from execution to oversight. - The London tech startup ecosystem remains a premier European hub, raising £2.69 billion in venture capital in the first quarter of 2025, with AI and fintech being the dominant sectors for funding. Despite a year-over-year drop in total funding compared to 2025, the UK has seen 120 equity funding rounds raising $2.62 billion as of February 2026. - In Formula 1, the upcoming 2026 season will introduce significant technical regulation changes, including new power units with increased electrical power and 100% sustainable fuels, alongside revised chassis and aerodynamic rules aimed at creating smaller, lighter, and more raceable cars. These changes are attracting new manufacturers like Audi and Ford to the sport.

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