Stran & Co. Launches SaaS Division

Stran & Co., co-founded in 1994 by CEO Andy Shape and Andrew Stranberg, has grown from a basement startup into a publicly traded company on the Nasdaq. The firm specializes in providing outsourced marketing solutions and branded merchandise for a roster of clients that includes many Fortune 500 companies. This move into SaaS is part of a broader growth strategy that has recently included several key acquisitions. In June 2023, Stran acquired T.R. Miller Co., Inc., a branded merchandise company with over 47 years in the industry. This was followed by the August 2024 acquisition of assets from Gander Group, a leader in casino continuity and loyalty programs, which became the foundation of Stran's new Loyalty Solutions segment. The acquisitions have significantly impacted Stran's top-line revenue, with the Gander Group assets contributing to a 52.4% revenue increase to approximately $28.7 million in the first quarter of 2025. However, the company also reported a net loss of $4.1 million for the 2024 fiscal year, largely attributed to increased operating expenses related to the integration of these acquisitions. The new STRAN Digital Solutions platform represents a strategic shift to productize its service offerings, a common strategy for service-based businesses seeking non-linear growth and scalability. By packaging services into a standardized, repeatable offering, companies can improve operational efficiency and create more predictable revenue streams. For Stran, this means moving beyond purely customized marketing programs to also offering a scalable, tech-enabled platform. CEO Andy Shape, recognized as the 2023 Person of the Year by the Advertising Specialty Institute (ASI), has been a vocal proponent of elevating the promotional products industry through innovation and strategic growth. The launch of a SaaS division aligns with this vision, positioning Stran to capture a larger share of the market by integrating technology more deeply into its client services.