bb.q Chicken Modernizes with Deliverect
The Korean fried chicken franchise bb.q Chicken has deployed the Deliverect platform across all its U.S. locations to modernize its digital operations. The system connects various online ordering channels and centralizes menu management. This allows the restaurants to more easily scale their digital and delivery services.
- Before implementing Deliverect, bb.q Chicken had to manage multiple third-party delivery and ordering platforms, which led to operational complexity and challenges in accurately reconciling sales data. The new system integrates major delivery services like Uber Eats, GrubHub, and DoorDash directly with the restaurant's Toast POS system. - Deliverect's platform serves as a key component of a modern restaurant data stack by centralizing multi-channel online order flow. This provides bb.q Chicken with real-time visibility into sales and order fulfillment from a single dashboard, enabling data-driven decisions on menu pricing and promotions. - The adoption of such platforms is part of a larger trend in the consumer food industry to leverage data and AI for personalization. Restaurants are increasingly using data from past orders to power recommendation engines, tailor marketing efforts, and even implement dynamic pricing based on demand. - This move supports bb.q Chicken's aggressive U.S. expansion, which aims to grow from approximately 250 locations to 350 by the end of the year, with a long-term goal of 1,000 stores across all 50 states. The franchise already operates eight locations in New York City, a key market in its growth strategy. - The NYC food-tech scene is a growing ecosystem for startups that are developing restaurant management tools, kitchen automation, and AI-driven personalization platforms. This environment provides a backdrop for established chains like bb.q Chicken to adopt innovative technologies to enhance efficiency and customer experience. - In addition to third-party integrations, bb.q Chicken has also developed its own branded mobile app with a built-in loyalty program to drive repeat business and direct sales. In Canada, a similar initiative to create a direct online ordering platform was aimed at reducing reliance on third-party app commission fees. - The chain is also experimenting with new, tech-forward store formats, such as the "bb.q Smart Kitchen" (BSK). This concept, planned for testing in New Jersey, features kiosk-based ordering and food lockers to minimize human interaction and increase labor efficiency.
