Smart bathrooms: market push
The bathroom‑accessories market is forecast to grow through 2035, driven by smart hardware, designer looks and sustainability — manufacturers like AXOR and hansgrohe are pushing smart water‑saving systems and wellness features. That means higher demand (and more product choices) for vanities, fittings and integrated water‑management products in 2026 renovations. (indexbox.io) (crystalhomebkk.com)
Analysts disagree on scale: one industry report values the bathroom‑accessories market at $25.6 billion in 2024 and projects $46.1 billion by 2035 (CAGR 5.6%). (omrglobal.com) A competing forecast pegs 2024 market size at $21.77 billion and projects growth to $65.3 billion by 2035 at a 10.5% CAGR, illustrating wide variation in long‑term estimates. (marketresearchfuture.com) Market reports list vanities, fittings, shower accessories and bathroom cabinets — plus integrated water‑management products — as named product categories expected to lead renovation purchases through 2026–2035. (omrglobal.com) Hansgrohe’s EcoSmart tech reduces lavatory faucet flow to about 5 L/min (EcoSmart+) and claims up to 60% lower daily sink water use versus non‑EcoSmart taps. (hansgrohe.com) Hansgrohe’s own analysis estimates a water‑saving handheld like the Raindance Select S (≈8.5 L/min) can cut a four‑person household’s hot‑water energy use by roughly 1,541 kWh per year. (hansgrohe-group.com) AXOR’s recent product launches include ShowerSphere with Flexpower elastic nozzles designed to maintain spray feel while lowering consumption, and AXOR One line extensions that add Select controls and thermostatic modules for concealed installation. (hansgrohe-group.com) (axor-design.com) Hansgrohe is pushing digital controls too: the hansgrohe home app (RainTunes, Pontos Scout) plus a SmartExpert configurator for installers and ShowerSelect hidden thermostatic controls now support programmable shower scenarios and professional setup. (hansgrohe.de) (play.google.com) (hansgrohe-usa.com) Premiumization is underscored by AXOR’s designer collaborations—new AXOR One extensions with Barber Osgerby and Antonio Citterio—and by survey data finding roughly 59% of consumers now prefer eco‑friendly bathroom products, with water‑saving adoption rising about 42% in recent years. (hansgrohe-group.com) (industryresearch.biz)
