Masters concessions stay cheap
If you’re going to Augusta this week, concessions remain famously inexpensive — Sporting News reports every food item is $3 or less, and there’s a new Masters Candy Bar joining staples like pimento cheese and egg salad sandwiches. Maintaining low prices keeps the event’s quirky tradition of affordable food front-and-center even as the tournament grows in global viewership. (sportingnews.com) (eu.usatoday.com)
At the Masters, the hardest ticket in golf still comes with a $1.50 egg salad sandwich. Augusta National’s 2026 menu keeps every food item at $3 or less and adds a new Masters Candy Bar for $2.25. (sportingnews.com) That is not a typo from an old menu. USA Today reported on April 9 that pimento cheese and egg salad are still $1.50, barbecue is $3, and the new candy bar joins a board that barely moved in price. (usatoday.com) The candy bar is the one real novelty this year. Multiple reports describe it as a nut, chocolate, and caramel bar priced at $2.25, which puts the newest item on the menu below the cost of a gas-station candy bar in many cities. (usatoday.com) (nationaltoday.com) The old stars are still the point. Sporting News says the pimento cheese and egg salad sandwiches remain the signature items, and those two sandwiches have become as much a part of a trip to Augusta as the green grass and white scoreboards. (sportingnews.com) The prices are strange enough that fans now treat the menu like a souvenir. The Athletic calculated that buying one of everything at a concession stand in 2026 would cost $78.75, which is less than many stadiums charge for a few beers and a meal. (nytimes.com) Some of these numbers have barely changed in a generation. USA Today reported that the pimento cheese sandwich has stayed at $1.50 since 2002, even as concession prices across American sports kept climbing. (usatoday.com) A few items did inch up this year, but only by cents, not dollars. NBC’s April 6 rundown said the blueberry muffin and southern cheese straws rose to $2.50 after costing $2 last year, while most of the menu held steady. (nbcmiami.com) Even the drinks show the same pattern. National Today reported beer at $6 and barbecue at $3, which means the tournament still prices a full lunch more like a school cafeteria than a major championship. (nationaltoday.com) That is the odd Augusta formula in 2026: exclusivity at the gate, thrift at the counter. The Masters keeps growing as a global television event, but once patrons get inside, the menu still acts like inflation never got past the front entrance. (golfweek.usatoday.com)
