New Tool Predicts When AI Will Take Your Job
A new online tool called The Great Displacement offers to predict the year AI will eliminate a user's job. The calculator uses research from the World Economic Forum, Goldman Sachs, and Gartner to generate a personalized displacement timeline.
- A Goldman Sachs report suggests that while AI will complement many creative roles, tasks that are repetitive are more susceptible to automation, such as basic video editing, formatting social media content in bulk, and routine design tasks. This elevates the importance of creative professionals who can provide strategy, taste, and critical judgment when using AI. - For creative directors, a contemporary portfolio should highlight the strategic process behind the work, explaining how AI tools were utilized for aspects like synthesizing research, generating initial concepts, or producing variations for testing. The focus is on demonstrating leadership in directing AI to meet specific creative and business objectives, rather than simply showcasing AI-generated images. - In B2B video marketing, AI is already delivering significant efficiencies. For example, the B2B marketing platform Goldcast was able to produce five times the amount of content with a 75% reduction in production time for a customer story video by integrating AI into their workflow. - Atlassian's "Work Life" publication notes that their teams use AI to augment human creativity, not replace it. AI is used for tasks like refining written content and quickly summarizing complex documents, which frees up their creative teams to concentrate on more strategic and innovative work. - Industry awards are now recognizing campaigns for their innovative use of AI. The 2025 Campaign Tech Awards, for instance, awarded "Best Creative Use of AI" to Virgin Media O2 for their "Daisy vs Scammers" campaign, which featured a hyper-realistic conversational AI. - The creative director role is evolving to encompass responsibilities of a "Visual Strategy Director," who designs the visual systems and brand frameworks that AI can interpret to produce a large volume of consistent, on-brand content. This requires proficiency in prompt engineering and the ability to manage creative workflows that blend human and AI contributions. - According to research highlighted by Atlassian, only 4% of companies report seeing a significant return on their AI investments, which puts pressure on creative leaders to demonstrate the measurable business impact of AI-driven creative projects. - Forrester predicts that by 2026, 80% of B2B sales interactions will take place in digital channels powered by AI, signaling a rising demand for scalable, personalized video content that creative teams will need to produce using AI-assisted workflows.
