Sustainable Loungewear on the Rise
Sustainable comfort is trending in lounge and sleepwear. Vuori's new Performance Jogger in Ecru Heather is made with DreamKnit™ fabric Performance Jogger - Long – Ecru Heather – Joggers – Vuori. VANTA's bamboo undies in Deep Taupe long style continue to receive praise for their breathable feel VANTA Bamboo Undies | Breathable | Luxury – VANTA USA 🇺🇸.
The sustainable loungewear market is experiencing rapid growth, projected to reach $115.72 billion by 2035 with a CAGR exceeding 12%. This surge is fueled by rising consumer awareness of the fashion industry's environmental impact. Consumers are increasingly seeking eco-friendly materials and ethically produced garments. The demand for versatile apparel that blends style with ease is also contributing to the market's expansion. Loungewear has evolved beyond home-only clothing to become a staple in everyday wardrobes. This shift reflects a broader cultural trend towards comfort, practicality, and sustainability. Vuori aims to have 55% of its fabrics made with lower impact fibers. They are also certified as a climate-neutral brand, offsetting emissions from production and delivery. However, Vuori does not have a clothing recycling or take-back program. VANTA's bamboo undies utilize bamboo fibers, a popular sustainable material known for its breathability. The company also facilitates carbon credit acquisition and waste-to-energy consultations. Sustainable loungewear often incorporates materials like organic cotton, recycled polyester, and linen.
