bswift Intros Analytics for Cost Control
bswift unveiled new advanced analytics dashboards to help employers manage benefits programs with tighter cost discipline. The dashboards provide clearer insights into enrollment trends and decision-making signals.
bswift, founded in 1996 and headquartered in Chicago, was acquired by Francisco Partners in 2022. Before that, CVS Health owned bswift after acquiring Aetna in 2017, who had purchased bswift in 2014 for approximately $400 million. bswift offers cloud-based benefits administration solutions to enterprises, aiming to simplify HR processes and improve benefits enrollment. Their platform provides personalized online enrollment, interactive decision support, and ACA compliance reporting. A key feature is "Ask Emma," an AI-powered tool that guides employees through benefit options. The company serves a variety of industries, with a strong presence in insurance (13%), IT (7%), computer software (6%), financial services (6%), and healthcare (6%). Bswift generally caters to mid-sized and large companies, with 42% of their customers having over 1,000 employees. Competitors of bswift include Employee Navigator, PlanSource, Paylocity, Ease, and Benefitfocus. These platforms offer similar benefits administration and HR solutions, providing alternatives for companies seeking different features or pricing.
