Ferrari flies bespoke cars
Ferrari CEO Benedetto Vigna says the brand is flying personalised supercars directly to wealthy buyers in the Middle East to avoid sea‑freight delays — a move that underscores continued luxury demand and bespoke delivery strategies (ft.com). The comments came alongside hints about upcoming high‑end launches such as the 849 Testarossa, reinforcing Ferrari’s upmarket, hyper‑personal approach in 2026 (ft.com).
Ferrari told Gulf News it would resume shipments to the Middle East “in the coming days” after a temporary halt, the company’s Middle East managing director Giorgio Turri said on March 26, 2026. (turn1view0) Turri blamed the disruption on rerouted maritime services and regional airspace closures around the Strait of Hormuz, and said Ferrari had implemented contingency logistics to restart movements. (turn1view0) Port authorities in Kenya confirmed more than 4,000 luxury vehicles were rerouted to Lamu Port as carriers adjusted routes because of the conflict, Gulf News reported. (turn1view0) Ferrari’s focus on bespoke cars is material to its business: personalisation accounted for roughly 20% of revenues from cars and spare parts according to the company’s Q4 2024 highlights cited in financial reporting. (turn6view0) The 849 Testarossa was unveiled by Ferrari on September 9, 2025, and Ferrari’s specifications list a combined output of 1,050 cv from a revised twin‑turbo V8 plus three electric motors. (turn2view0) Ferrari staged a national premiere for the 849 Testarossa in Mumbai in mid‑March 2026, with local pricing reported at about ₹10.37 crore for the model shown. () At its October 9, 2025 Capital Markets Day Ferrari revealed the production‑ready chassis and components for its first all‑electric model, and the company has signalled customer deliveries of that EV will begin in 2026. ()
