Beff Jezos frames founding as ego death

- Beff Jezos posted May 3 that founding a company is first proving yourself, then undergoing ego death to serve the mission rather than individual recognition. (x.com) - His short thread drew 165 likes and framed the founder journey as identity work as much as product-market fit work. (x.com) - That personal take connects to operator playbooks urging founders to cede tactical control once scalable processes and teams are in place. (x.com)