Protein comfort‑food pushes
Kraft Heinz launched 'PowerMac' with 17 g protein and 6 g fiber per serving, and Subway rolled out a new 'Protein Pockets' toasted wrap line — both moves show comfort foods being reworked for protein‑first diets. These are practical grab‑and‑go options if you want higher protein without complex meal prep. (cbc.ca) (noom.com)
Kraft Heinz issued a formal launch announcement for PowerMac on March 17, 2026, positioning the product as a new extension of the Kraft Mac & Cheese lineup. (news.kraftheinzcompany.com (news.kraftheinzcompany.com)) The company says PowerMac will hit retail shelves in April and is being introduced in two SKUs labeled Original and White Cheddar. (markets.ft.com (markets.ft.com)) Kraft describes PowerMac’s noodles as a proprietary protein‑and‑fiber‑enriched pasta that relies on pea protein and notes the product took nearly a year to develop to preserve the brand’s signature cheese profile. (Food Dive (fooddive.com); Morningstar/Business Wire (morningstar.com)) Reuters reported the PowerMac introduction as part of a broader product-and-marketing push by CEO Steve Cahillane after Kraft Heinz paused plans to split the company, a strategic reset Cahillane framed as a short-term turnaround opportunity. (Reuters via WSAU/other syndication (reuters.com)) Subway rolled out Protein Pockets starting January 8, 2026, advertising each toasted wheat‑tortilla pocket as delivering more than 20 grams of protein and priced at $3.99 across four flavor variations. (Subway PR/PR Newswire (prnewswire.com); Time Out review (timeout.com)) The Protein Pockets campaign was bundled with a revived six‑inch “Sub of the Day” program priced at $4.99, a coordinated move Subway described as part of a “Resolution‑Ready” value push. (Subway PR/PR Newswire (prnewswire.com))
