Pura Vida lands in Beverly Hills
Pura Vida Miami opened a West LA outpost in Beverly Hills this week, getting early praise for fresh, Miami‑style healthy plates in the neighborhood. If you're mapping new spots for LA visits, Grand Central Market lists continued must‑tries like Asa'DOS and Sirloin Gruyère Mac. (x.com) (x.com)
The Beverly Hills outpost is listed at 439 N. Beverly Drive and occupies the former dining space long home to The Farm of Beverly Hills. (lovebeverlyhills.com) Pura Vida was founded by Omer and Jennifer Horev in 2012, and the company confirmed a strategic minority growth investment from TSG Consumer Partners on November 13, 2025 while the Horevs retain majority ownership. (commercialobserver.com) Company filings and trade coverage put Pura Vida’s footprint at more than 40 locations across Florida, New York City and Southern California, with recent openings in the Beverly Hills and Malibu markets cited by industry outlets. (restaurantbusinessonline.com) Early local reviews characterize the Beverly Hills menu as focused on the chain’s signature bowls, toasts and smoothies, and user-aggregated listings show a roughly 4.5–star aggregate on restaurant platforms based on dozens of ratings. (theinfatuation.com) The brand’s official site lists California among its markets and maintains a store-locator for ordering and hours, while delivery platforms and local business pages have already added the Beverly Hills unit to their listings. (puravidamiami.com) Grand Central Market — located at 317 S. Broadway and home to more than 40 independent vendors — remains a downtown checklist for visitors, with the market open daily and longform guides from local outlets flagging can’t-miss stalls and signature dishes. (grandcentralmarket.com)
