Billie Eilish concert film crashes week two

Billie Eilish’s concert film lost momentum quickly after a solid debut, according to box-office reports published on May 19. Digital Music News said *Billie Eilish – Hit Me Hard and Soft: The Tour (Live in 3D)* fell more than 88% in its second weekend to about $800,000 after opening to $7.5 million domestically. The film had drawn a high-profile crowd at Los Angeles’ Westwood Village Theater on opening weekend, but the second-frame drop left it in 14th place, the outlet reported. ### How big was the opening before the drop? Paramount Pictures released the film wide in the United States on May 8, according to The Numbers. The site lists a $7,011,311 opening weekend in 2,613 theaters, with domestic box office now at $9,529,866 and worldwide box office at $25,429,866. The production budget is listed at $20 million. (digitalmusicnews.com) Box Office Mojo separately lists a $7,011,311 domestic opening and $20,503,034 in worldwide grosses in its latest visible totals. The same page identifies Paramount as the domestic distributor and says the film opened first overseas on May 6 in parts of Asia-Pacific and Europe, the Middle East and Africa. ### Why did the Los Angeles premiere make the launch look bigger? (the-numbers.com) Westwood Village Theater was the film’s most visible early showcase. Digital Music News said the premiere there drew a “massive crowd,” and IndieWire described a packed opening-night audience at the Westwood venue on May 6, with concertgoers dancing in front of the auditorium. (boxofficemojo.com) IndieWire said the film had the best opening for a concert movie in the last three years and ranked No. 3 among domestic concert-film openings this decade, behind Taylor Swift’s *Eras Tour* and Beyoncé’s *Renaissance*. That opening weekend also outpaced recent music-film releases including *Stray Kids: The dominATE Experience* and *EPiC: Elvis Presley in Concert*, according to the trade outlet. (digitalmusicnews.com) ### What does the second-weekend collapse show about the audience? Digital Music News said the film “failed to reach outside its core audience” after the opening weekend. The outlet reported that analysts had expected the pairing of Eilish and James Cameron, plus the 3D format, to help attract viewers beyond Eilish’s fan base and possibly encourage repeat business. (indiewire.com) The film’s run still shows how concentrated that first burst was. The Numbers says 73.6% of the domestic gross came from opening weekend, and lists domestic “legs” of 1.36, a measure comparing total domestic gross to the biggest weekend. ### How unusual is that drop for a concert film? Taylor Swift’s *Eras Tour* and Beyoncé’s *Renaissance* also had sizable second-weekend declines, according to Digital Music News. (digitalmusicnews.com) The outlet said *Eras Tour* fell from $93.2 million to $33.2 million in its second weekend, while *Renaissance* dropped 75% from $21.8 million to $5.5 million. (the-numbers.com) Paul Dergarabedian, a senior analyst at Comscore, told Digital Music News that the current movie market has been defined by films holding steady from week to week with relatively small declines. He said that kind of “consistency of momentum” mattered more to him than any single opening-weekend figure. ### What role did 3D and premium screens play? (digitalmusicnews.com) Digital Music News said about 88% of the audience saw the film in 3D, while about 25% of ticket sales came from premium large-format screens led by Dolby Vision. Those formats generally carry higher ticket prices, which can lift grosses even if attendance is more concentrated. The film remains in theatrical release, and the next public markers are the updated domestic and worldwide totals on tracking sites including The Numbers and Box Office Mojo. (digitalmusicnews.com) The Numbers currently lists a May 8 domestic release date, a 114-minute runtime and Paramount Pictures among the production and financing companies. (the-numbers.com)