Martus Solutions Taps Sage Vet for Growth
ERP-aligned financial platform Martus Solutions has appointed Peyton Burch, formerly of Sage Intacct, as its new VP of Channel Sales. The move signals a strategic focus on building partner ecosystems to drive growth in the mid-market operations and finance software space.
Burch’s extensive background in channel sales, notably at Sage Intacct, aligns with Martus Solutions' recent aggressive growth in partner-sourced deals, which saw a 90% increase in 2025. His experience in building high-performing Value Added Reseller (VAR) programs is a direct fit for Martus' strategy of expanding its ecosystem of accounting and technology partners. This move signals a clear focus on the mid-market, where integrated ERP and financial planning platforms are increasingly critical. Martus has been expanding its integrations, adding NetSuite, Acumatica, and Xero to its existing connections with over 20 other accounting systems. Burch's role will be pivotal in leveraging these integrations through a structured channel strategy, a methodology he honed while also running his own consultancy advising ERP software companies. For professionals in enterprise operations, this signals the growing importance of business systems thinking. Boutique consulting firms, in particular, prize expertise in process optimization and the ability to connect disparate software ecosystems—like ERP and budgeting tools—into a coherent operational strategy. Burch's career, which started in Management Information Consulting at Arthur Andersen, exemplifies this blend of finance and systems expertise. Transitioning into an enterprise strategy role often requires framing your experience around transferable skills like stakeholder management, data analysis, and strategic thinking. Experience in financial planning and analysis is a strong foundation, but it must be paired with the ability to convert complex data into actionable insights for executive-level presentations. The day-to-day responsibilities in such roles differ by firm size. At larger consultancies, you might gain broader exposure to various industries and functions with more structured training. Boutique firms, conversely, often provide deeper specialization and the opportunity for junior consultants to take on higher levels of responsibility more quickly within a niche market. Firms are increasingly seeking consultants with expertise in digital technologies, data analytics, and AI to help clients navigate digital transformation. The ability to understand and implement technologies that drive operational efficiency, like the AI-enabled reporting tools recently launched by Martus, is a key differentiator in the current hiring landscape.
