ITZY runs Threads chatter
ITZY used Threads to host world‑tour conversation under the hashtag #TUNNELVISION, inviting fans into tour‑related chit‑chat and boosting engagement on that platform. The band’s social activation drew thousands of responses and reposts. (x.com)
ITZY turned Threads into a live fan forum for its “Tunnel Vision” tour, using the hashtag #TUNNELVISION to pull tour chatter onto Meta’s text app. (x.com) The campaign tied into ITZY’s third world tour, which JYP Entertainment announced in late 2025 and opened in Seoul on February 13, 14 and 15, 2026. Live Nation listings now show additional 2026 stops in Melbourne, Sydney, Hong Kong, Kaohsiung, Bangkok and Manila. (itzy.jype.com) (livenation.com) ITZY’s official site lists the group’s five members as Yeji, Lia, Ryujin, Chaeryeong and Yuna, the lineup fans were addressing in the Threads replies. The hashtag matched the tour and the group’s November 10, 2025 mini album “TUNNEL VISION.” (itzy.jype.com) (soompi.com) Threads is built for short text posts, replies and reposts, so a prompt that asks fans for tour talk can stack comments in one place faster than a photo-first feed. Meta said in 2025 and 2026 updates that Threads was adding creator tools, communities and repost-driven discovery features to surface active conversations. (about.fb.com 1) (about.fb.com 2) (about.fb.com 3) That gives entertainment acts a reason to treat Threads less like a mirror of Instagram and more like a place to host open-ended fan prompts. Apple’s App Store description for Threads says users can “reply, listen, share or just follow along,” language that matches the kind of back-and-forth ITZY was trying to spark around a tour. (apps.apple.com) The move also lands as Threads has become a larger distribution channel than it was at launch. Meta said Threads had more than 400 million monthly active users by the third quarter of 2025, giving fandom campaigns a much bigger audience than the app had in its first year. (en.wikipedia.org) For K-pop agencies, the tactic is familiar even if the venue is newer: package a comeback, a tour and a hashtag into one rolling conversation. For Threads, it is the kind of celebrity-led posting spree that the platform’s newer reply, repost and community features were built to keep circulating. (soompi.com) (about.fb.com)
