Curry courtside sneaker flex
Stephen Curry was spotted courtside in the ANTA Hélà Style Roots “Cycle” sneakers during the Dallas game — a notable pro endorsement for a newer basketball-lifestyle silhouette. Sneakers worn by stars still move hype and resale interest. (x.com)
ANTA’s U.S. product page for the Hélà Style “Roots” now lists the model as “Chosen by Stephen Curry,” signaling an official brand acknowledgment on the shoe’s product entry. (anta.com) The Hélà Style “Roots” first rolled out as part of ANTA’s Roots Pack on February 13, 2025 with a stated retail price of $125, and ANTA followed with additional “Ombre” and Yin & Yang restocks across 2025 that kept the $125 MSRP intact. (sneakerbardetroit.com (snkrdunk.com) The Hélà Style “Roots” is actively traded on secondary markets — StockX hosts the “Ombre Blue” listing and ANTA’s silhouette appears in StockX’s Big Facts resale reporting as part of 2025 trends that highlight shifting demand toward challenger brands and celebrity-driven spikes. (stockx.com (stockx.com) Curry’s choice follows a pattern this season of rotating through non-Under Armour silhouettes after his November split, and he has previously debuted Kyrie’s ANTA KAI 3 on-court after reportedly checking in with Kyrie Irving beforehand. (si.com (heavy.com) Active listings on eBay and other marketplaces show new-in-box Hélà Style “Roots” pairs appearing for resale, underlining immediate secondary-market availability following high-profile sightings. (ebay.com) On the same night of the Dallas matchup where the pair surfaced, Curry produced a 38-point performance and became the first player to reach 10,000 career three-point attempts, a statistical anchor for coverage tying the footwear moment to a notable game line. (nba.com)
