Achyuta Avataaram drops 'That's how we roll' track

V2 Cinemas said on July 9 that *Achyuta Avataaram* had released a new promotional track, “That’s How We Roll,” as the Malayalam film moves toward its July 17 theatrical opening. The distributor posted the song on social media, describing it as part of the campaign for the upcoming release. Music platforms and YouTube listings for the track appeared on Thursday, adding runtime and credits not included in the short promotional post. The release extends a marketing run that already included a trailer and earlier soundtrack material. ### Which song was released on July 9? V2 Cinemas said on July 9 that “That’s How We Roll” was out from *Achyuta Avataaram*, linking the song directly to the film’s release push. The post tied the track to the movie’s July 17 opening date. YouTube listed the release as the “official lyrical video” for “That’s How We Roll” from *Achyuta Avataaram*. The platform’s description called it an energetic anthem tied to the film’s mood and promotion. ### What do the available music listings say about the track? Gaana listed “That’s How We Roll (From ‘Achyuta Avataaram’)” as a July 9, 2026 release with a duration of 2 minutes and 33 seconds. (youtube.com) The listing credited Prasanna Kumar M S and Dhacha as singers, named Prasanna Kumar M S as composer, and identified Dhacha as lyricist. Qobuz also carried the single on July 9, showing the song as a standalone release tied to the film. The appearance on multiple platforms suggests the track was rolled out beyond a single social-media clip. ### What is *Achyuta Avataaram*? IMDb lists *Achyuta Avataaram* as a Malayalam drama-thriller directed and written by Punith. (gaana.com) Its plot summary says a global cyber-scam network reaches a traditional village in Kasaragod, bringing the digital underworld into conflict with local life. The same IMDb entry names Avinash, Seema G. Nair and Malavika Nandan among the cast. (qobuz.com) Times of India and Filmibeat also list the film among upcoming Malayalam releases, with cast and song pages tied to the title. ### How far along is the film’s promotional campaign? Trailer coverage published in late June said Rayra Ventures had begun a wider promotional push for the film ahead of its July release. (imdb.com) Separate entertainment-site reports described *Achyuta Avataaram* as the debut feature under the Rayra Ventures banner and said the trailer had been released across digital platforms. YouTube also shows an earlier soundtrack release, “Achyuta Avataaram: Rise of Preserver,” published in March under Rayra Ventures. That indicates “That’s How We Roll” is not the first music asset from the film, but part of a staggered soundtrack rollout. ### When is the movie due in theaters? Filmibeat lists *Achyuta Avataaram* for a July 17, 2026 theatrical release, matching the date promoted in the V2 Cinemas post. (cinemainbox.com) Entertainment listings and trailer write-ups published over the past week also point to the same July release window. July 17 is now the next fixed milestone in the campaign. (youtube.com) Before then, viewers can already find the lyrical video for “That’s How We Roll,” the official trailer, and earlier soundtrack material on the film’s digital channels and music platforms. (youtube.com) (filmibeat.com)